Turn Your Business Financials Into Decisions You Can Trust

Know exactly where you stand, where you’re losing money, and where to grow next—with reporting and CFO support designed for small business owners.

Get Your Free Cash Flow Assessment

Why Gaines Capital Books

Financial Clarity. Strategic Insight. Growth-Ready Decisions.

Most small business owners feel stuck in the dark when it comes to their numbers.

You’re told to “know your metrics”—but what does that actually mean day to day? At Gaines Capital Books, we help growing businesses understand their numbers with clarity, consistency, and strategy. No fluff. Just financials that help you move.

Whether you’re prepping for a loan, trying to plug a cash leak, or planning your next move—we’re here to help you get there.

What We Do

Strategic financial guidance, tailored to your stage of growth.

Strategic Partner Package

Full-Service CFO Support

Your high-touch, outsourced CFO.

✓ Cash flow forecasting, budgeting & KPI tracking
✓ Monthly & quarterly strategy meetings
✓ On-call access to a CFO when you need it
✓ Clean, professionally managed books
✓ Introductions to lenders & capital sources

Financial Insights & Guidance

Micro-CFO Services

Strategic clarity—without the full commitment.

✓ Quarterly financial review + video walkthrough
✓ Insights to save money & boost performance
✓ One strategic call per quarter
✓ Bi-weekly bookkeeping updates
✓ P&L, Balance Sheet, and Cash Flow clarity

Running on EOS? We Speak Your Language.

From KPIs to Scorecards to Rocks—we help EOS companies get their numbers in order before the Level 10 begins.

"We have really enjoyed working with Matt at Gaines Capital Books for fractional CFO services for the last year. He has helped us so much as we launched and grew our LLC. Client-centered approach, makes time to work with us, trusted advisor."

“I’ve worked with CFOs before, but no one has made me feel more supported or informed than GCB. They not only cleaned up our financial reporting, but helped us build a strategy we could actually execute. It’s like having a partner in our corner who speaks both finance and entrepreneurship."

"Working with Matt and Mary at Gaines Capital Books has brought structure and strategy to our EOS process. Matt’s ability to translate our financial data into clear, EOS-aligned insights has made our quarterly planning sessions ten times more effective. And Mary is incredibly helpful behind the scenes—her systems and communication keep everything running smoothly. It feels like we have a true leadership extension in our corner."

Your Financials Deserve More Than a Spreadsheet

Let’s take the guesswork out of your next move. Start with a free Cash Flow Assessment today.

Get the Free Assessment